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Land Cruiser’s Exciting Return to North America

Toyota is bringing the iconic Land Cruiser back to the North American market, unveiling the all-new 2024 version on August 1. This time, however, it’s not the international J300 model, but a different beast entirely – the expected J250 model – a new contender set to replace the Prado (J150) in the global market. After a short hiatus, the arrival of the new model highlights the resurgence of the Land Cruiser in North America, previously discontinued in 2020 with the end of the 200 Series.

Versatile Design Elements

In the new Prado, one can see two distinct design themes: a round-headlight version reminiscent of older Land Cruisers, and a modern, luxury-focused model with a distinct grille and rectangular headlights. While Toyota Australia will only feature the latter setup, other markets can expect both versions.

Powertrain Innovations and Off-Road Capabilities

Among the significant upgrades, the 2024 Prado comes with five different powertrains, two of which are Land Cruiser-first hybrids. The Australia version will sport a 48-volt mild-hybrid 2.8-litre four-cylinder diesel, offering 150kW and 500Nm. On the other hand, North America and China will enjoy a full-hybrid 2.4-litre turbo-petrol with 243kW and 630Nm, accompanied by an eight-speed automatic transmission.

The new Prado is designed on the TNGA-F platform, resulting in increased frame and overall rigidity by 50% and 30% respectively compared to its predecessor. Furthermore, the vehicle features a full-time all-wheel-drive system, an electronic locking rear differential, and Toyota’s first-ever stabiliser disconnect mechanism, making it an impressive off-road contender.

Robust Exterior and Refined Dimensions

Boasting a rugged body design akin to a Land Rover off-road SUV, the new Prado presents a striking exterior with a squared-off rear end, an upright A-pillar, and a higher bonnet line. With its longer, wider, and taller dimensions compared to its predecessor, the new Prado offers more space without compromising its nimble agility.

Technology-Driven Interior

Inside the Prado, you’ll find a rugged yet elegant layout. A 12.3-inch infotainment system dominates the dashboard, featuring wireless Apple CarPlay, over-the-air software updates, Connected Services, and USB-C ports. A digital instrument cluster of the same size replaces the traditional analogue dials. With options for five or seven seats, the interior is a blend of functionality and comfort.

Upcoming Availability

The new 2024 Toyota Prado will arrive in showrooms mid-year, with more detailed announcements about its specific timing, pricing, and features coming closer to the Australian launch. As Toyota Australia’s vice president of sales and marketing, Sean Hanley, puts it, “The all-new Prado takes everything that customers love about the Prado to a new level, with even greater performance, capability and technology, as well as bold new styling inside and out.” The new Prado is an exciting progression, promising more off-roading capabilities, advanced technology, and design sophistication.

Top 5 things about the 2024 Land Cruiser Prado you will love :

1. Nostalgic Exterior Design: The 2024 Prado embraces Toyota’s heritage while making a distinctive statement. It successfully blends the nostalgia of the Land Cruiser series with a modern twist. Its unique exterior design combines sharp angles and straight lines reminiscent of classic off-roaders, particularly the Land Rover Defender. This throwback to yesteryears has already caught the eye of Land Cruiser enthusiasts and is sure to be a talking point in the auto community.
2. Size: Toyota makes an intelligent move with the Prado’s size. It’s smaller than the 300 series, and this reduction makes it nimbler on off-road trails. This size optimization enables the Prado to tackle sharp turns and negotiate obstacles with ease, making it a versatile companion for both urban landscapes and outdoor adventures. It’s an embodiment of the saying, “less is more.”
3. Turbo Engine: The Prado’s turbocharged engine marks a significant evolution in performance. With the turbo motor, the Prado can deliver peak performance even on high-altitude trails where thin air often challenges engines. This technological advancement enables the Prado to excel in diverse conditions, catering to off-road enthusiasts who desire to conquer new heights.
4. Toyota’s Surprise: After years of speculation that the Land Cruiser was being discontinued in North America, Toyota unveiled a surprise that thrilled the fan base. The company ingeniously used the occasion to introduce a reimagined Land Cruiser, bringing it back to its true, smaller off-road platform. It’s not just a new vehicle; it’s a tribute to the enduring legacy of the Land Cruiser nameplate.
5. Tough Competition: With the new Prado, Toyota sends a powerful message to competitors in the off-road vehicle market. Companies like Ford with its Bronco, Jeep with the Wrangler, and Land Rover with the Defender are put on notice. The Prado demonstrates that Toyota is committed to innovating and staying competitive. It underscores Toyota’s readiness to keep pushing the boundaries to maintain its position as the global leader in off-road vehicles.

Image sources: All images used in this blog post are from WhichCar (www.whichcar.com.au)